1. Website Speed
It’s not only the most relevant content what Google tries to find, but also wants to provide a good user experience by their words. That means the faster the better downloading data of your website. Your homepage shouldn’t be larger than 2MB and should download under 2 seconds. If it takes more than 2 seconds, your website has a worse position than others websites even when there is more relevant content on yours. To achieve such a speed you also need to have your data on a fast server located in Australia. Be careful, most of the web-hosting providers calling themselves Australian companies, however, their servers are physically located in the USA.
It’s a myth that the more keywords your website contains the better. Google isn’t stupid and doesn’t need you to help him to recognize what your website is about. It’s again about a user experience as you want your clients to feel comfortable when reading your website. Nobody wants to read a “salad” created just for the purpose of having as much as possible keywords. So write your content like the best possible presentation of your company and create it as interesting as you can, because when your visitors spent more time by reading, that’s the prove for Google people like your website and therefore should be posted in the higher position.
3. Google Listing
Your clients don’t come to you only through your website, but they can also find and contact you thanks to your Google listing. Google listing is absolutely the most important business profile on the whole internet which you should make immediately when you start your new business and you should always keep it up-to-date. Very important is to have filled all the information about your business, have photos in the gallery and even better to have 360° virtual tour of your business. According to Google’s marketing research 360° virtual tours help double interest in business listings. Also, those who view a listing with a virtual tour are twice as likely to be interested in using your services.